Product Management Course

Uplatz offers this comprehensive course on Product Management. It is a self-paced course with video lectures. You will be awarded Course Completion Certificate at the end of the course.

Product Management is a varied, dynamic field that significantly impacts organizations and their stakeholders. Product managers combine user-focus, business savvy, and tech expertise to create strong product outcomes.

Product management is the process of strategically directing every stage of the product lifecycle—from research and development to testing and positioning—to build technically feasible products that fulfill both user needs and business objectives.

A famous quote from PM guru Martin Eriksson says product management is what happens “at the intersection between business, technology, and user experience.”

In short: product managers analyze business, tech, and user goals, then define product solutions and guide a product team to deliver them.

Product management is a cross-functional role: effective product management involves cross-functional communication with organizational stakeholders, including C-level executives and marketing and sales departments.

But the flexible, wide-ranging scope that makes product management exciting can also create confusion. Where do product management roles end and other roles begin? And what’s the actual day-to-day work of product management?

A Product Manager (PM) is a professional who oversees all aspects of a product, software, or service, from its design and development to its launch and maintenance. A good product manager understands how to communicate the vision of a product to internal employees and execute a product strategy to deliver value to customers.

The role of a product manager is to ensure the product meets the needs of its target audience — and the objectives of the company making it.

While there are many responsibilities of a PM, the key function of a product manager is deciding what to build with the objective of helping the business and its customers.

There are two main considerations to be made in the prioritization of what's built: the likelihood of maximizing customer value and business impact. The product manager must optimize both of those areas to generate the most value for the business. Ideally, this leads to products that are useful to the consumer and profitable for the company.

The PM is also a key player in the product development and management teams. They're in charge of distributing information and making sure everyone is clear on their objectives. In product management, it's important to meet deadlines, so PMs need to be proficient communicators with strong leadership skills.

How much does a product manager make?

How much you make as a product manager depends on your location, your company’s location, and your years of experience. In US, the product managers are most in-demand in New York, with the highest average annual salary being paid in San Francisco.

According to Glassdoor, a product manager makes an average of $113,446/year. On the low end, product managers can make $76,865/year, and on the high end, they can make $227,459/year.

Product Manager Requirements

There are requirements to consider when diving into a career in product management. These requirements change from job to job; however, product management typically requires that its candidates have:

• An undergraduate degree.
• Years of experience.
• Specialized training.

• Product Management - all lectures 1:04:38

  • 1: Introduction to Product Management 25:28
  • 2: Deep-dive into Product Management 39:10

Product Manager Responsibilities

A product manager is responsible for outlining a product vision and creating an actionable strategy for bringing it to production. It’s their job to coordinate each engineering team and lead them from initial planning to the final product release. They also identify deliverables for the rest of the development teams.

In practice, this means a product manager needs to identify customer pains or challenges the business seeks to solve. Then, product managers work with design and development teams to validate and implement solutions and ultimately launch a product to the market.

Depending on the organization, it’s often up to the product manager to prioritize which problems need to be solved most urgently. They have to also validate customer challenges as problems worth solving now or in the future.

Some of the key responsibilities of a product manager are:

• Conduct User and Market Research
• Collaborate with Engineering, Sales, and Marketing
• Manage the Product Life Cycle
• Own Product Strategy from concept through launch, along with future iterations
• Connect with the customers to identify insights to drive decisions
• Connect with internal product teams to identify new opportunities where a marketplace can help customers grow better
• Utilize research and analytics to build delightful and innovative products

Aligning and empowering the product team
Different product team roles can mean different people pulling in different directions. A key part of product management is aligning the product team around shared goals.

A typical product team structure might include:

• Director of product management
• Product manager
• Chief product officer
• Product designer
• Product owner
• Product engineers
• Growth product manager
• Test engineers

Product managers need to get the whole team behind their product vision. PMs ensure all team members understand both business and user goals, so they know why they’re building the product.

PMs also delegate tasks to other product team members, ensure the team has the right resources to do their job, and solve blockers in the product workflow.

Create a shared product understanding with stakeholders
Product managers are a conduit for information flow between tech and business stakeholders.

Product management is all about cross-functional communication. PMs need to convince executives to buy in to what’s being built and why, connect with marketing and sales departments to plan product positioning, and transmit key organizational goals to engineers.

Everyone

Passion to learn and succeed!

• Product Manager
• Product Owner
• Technical Product Owner
• Scrum Master
• Product Marketing Manager
• Product Specialist
• Project Manager
• Business Analyst
• Consultant

Certificate of completion

Digital certificate - Included

Reed courses certificate of completion

Digital certificate - Included